Best-Selling WordPress Themes: Top Multipurpose Picks for 2024

Best-Selling WordPress Themes: Top Multipurpose Picks for 2024

Avada – Responsive Multipurpose Theme

Advantages

Avada is the best-selling WordPress theme of all time, offering a powerful visual builder, hundreds of pre-built websites, and deep customization options. It’s fully responsive, SEO-optimized, and integrates seamlessly with popular plugins. Regular updates and extensive documentation make it a reliable choice for any project.

Disadvantages

The vast array of options can be overwhelming for beginners.

Who it's suitable for

Ideal for businesses, agencies, freelancers, and anyone seeking a flexible, all-in-one solution.

Expert Opinion

“Avada is incredibly versatile and the support is top-notch. I use it for all my client projects.” Check the best price here

Check the best price here

The7 – Responsive Multipurpose WordPress Theme

Advantages

The7 stands out for its deep integration with Elementor and WPBakery, offering over 60 pre-made websites and 1000+ theme options. It’s highly customizable, fast, and compatible with WooCommerce for online stores. The design is modern and adaptable to any industry.

Disadvantages

Extensive options may require a learning curve.

Who it's suitable for

Perfect for designers, agencies, and users who want granular control over their site’s appearance.

Expert Opinion

“The7’s flexibility and design quality are unmatched. Highly recommended!” Check the best price here

Check the best price here

Betheme – Responsive Multipurpose WordPress Theme

Advantages

Betheme offers 700+ pre-built websites, a powerful Muffin Builder, and one-click installation. It’s fully responsive, optimized for speed, and supports WooCommerce and major plugins. The theme is suitable for virtually any website type.

Disadvantages

So many demos can make it hard to choose the right starting point.

Who it's suitable for

Great for agencies, freelancers, and businesses needing a quick launch with lots of design options.

Expert Opinion

“Betheme’s variety of demos and ease of use make it my go-to theme.” Check the best price here

Check the best price here

Enfold – Responsive Multipurpose Theme

Advantages

Enfold is known for its user-friendly drag-and-drop builder, clean design, and fast performance. It includes multiple demos, is translation-ready, and offers excellent support. The theme is highly stable and regularly updated.

Disadvantages

Design options are less flashy compared to some competitors.

Who it's suitable for

Ideal for business sites, portfolios, and users who value simplicity and reliability.

Expert Opinion

“Enfold is easy to use and the support team is always helpful.” Check the best price here

Check the best price here

Flatsome – Multipurpose Responsive WooCommerce Theme

Advantages

Flatsome is the top choice for WooCommerce stores, featuring a live page builder, fast loading, and beautiful product layouts. It’s mobile-optimized, SEO-friendly, and offers regular updates. The theme is easy to customize for any shop.

Disadvantages

Primarily focused on eCommerce; less suited for non-shop sites.

Who it's suitable for

Best for online stores, boutiques, and businesses selling products online.

Expert Opinion

“Flatsome is the best WooCommerce theme I’ve used—fast, flexible, and reliable.” Check the best price here

Check the best price here

X – The Theme

Advantages

X offers a unique approach with its 'Stacks'—distinct design frameworks within one theme. It includes a powerful front-end builder, extensive customization, and integration with popular plugins. The theme is responsive and well-documented.

Disadvantages

The interface may feel different for users accustomed to other builders.

Who it's suitable for

Great for creative professionals, agencies, and users wanting multiple design styles in one package.

Expert Opinion

“X’s flexibility and design options are fantastic. I love the Stacks feature!” Check the best price here

Check the best price here

Bridge – Creative Multipurpose WordPress Theme

Advantages

Bridge features over 600 demos, creative layouts, and deep integration with Elementor and WPBakery. It’s highly flexible, supports WooCommerce, and is suitable for any industry. The theme is regularly updated and well-supported.

Disadvantages

The sheer number of options can be daunting for new users.

Who it's suitable for

Perfect for agencies, creatives, and businesses seeking a unique, modern site.

Expert Opinion

“Bridge’s demo selection is amazing. I found the perfect look for my business.” Check the best price here

Check the best price here

Jupiter – Multipurpose Responsive Theme

Advantages

Jupiter offers a fast, lightweight design with over 450 pre-built websites and a powerful visual editor. It’s WooCommerce-ready, SEO-optimized, and supports advanced customization. The theme is suitable for a wide range of industries.

Disadvantages

Some advanced features may require additional plugins.

Who it's suitable for

Ideal for businesses, agencies, and freelancers who want speed and flexibility.

Expert Opinion

“Jupiter’s performance and design options are excellent. My site loads quickly and looks great.” Check the best price here

Check the best price here

Salient – Responsive Multipurpose Theme

Advantages

Salient is known for its visually stunning designs, smooth animations, and intuitive page builder. It includes hundreds of templates, is fully responsive, and optimized for performance. The theme is frequently updated and well-supported.

Disadvantages

Focus on visual effects may not suit all business types.

Who it's suitable for

Best for creatives, agencies, and businesses wanting a visually impactful site.

Expert Opinion

“Salient’s animations and design quality are outstanding. My portfolio stands out!” Check the best price here

Check the best price here

Newspaper

Advantages

Newspaper is the leading theme for news, magazine, and blog sites, featuring a powerful tagDiv Composer, pre-built demos, and advanced ad management. It’s fast, SEO-optimized, and supports video content and WooCommerce.

Disadvantages

Primarily focused on content-heavy sites; less suited for simple business pages.

Who it's suitable for

Perfect for publishers, bloggers, and news organizations.

Expert Opinion

“Newspaper is the best theme for my magazine site—easy to use and highly customizable.” Check the best price here

Check the best price here

Conclusion: Each of these best-selling WordPress themes excels in its own area. Avada, The7, and Betheme are top choices for all-purpose flexibility, while Flatsome and Newspaper shine in eCommerce and publishing. Bridge, Salient, and X offer creative freedom, and Enfold and Jupiter provide user-friendly, reliable solutions. Choose the theme that best matches your project’s needs, design preferences, and required features for a successful website in 2024.